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Last updated: February 2025
This Cookie Policy explains how Nexgen Brands Limited ("we", "us", or "our") uses cookies and similar technologies on our website artyrugs.co.uk (“Site”). It also explains your choices regarding these technologies. This policy should be read together with our Privacy Policy
Cookies are small files stored on your device when you visit a website. They allow the site to recognise your device, remember your preferences, and collect information about how you interact with the site.
Other technologies such as pixels, web beacons, and JavaScript work similarly to track usage and deliver services.
We use cookies to:
Some cookies are set by us (“first-party cookies”), and others by third parties (“third-party cookies”) such as analytics providers, advertising networks, or social media platforms.
Under UK law, we must obtain your consent before placing non-essential cookies on your device. Essential cookies do not require consent.
When you first visit our Site, you will see a cookie consent banner allowing you to:
You can change your cookie preferences at any time via the cookie banner or your browser settings.
Most browsers allow you to:
For guidance, see:
You can also opt out of interest-based advertising via: Your Online Choices
We provide this table for informational purposes; it will not be visible on the live site but helps illustrate the cookies used.
| Category | Purpose | Examples | Can you opt out? |
|---|---|---|---|
| **Strictly Necessary** | Required for the Site to function (e.g., login, cart) | artyrugs login/session cookies, Shopify cart cookies, Klarna checkout & fraud-prevention cookies | No |
| **Functional** | Remember preferences and personalise your experience | artyrugs preferences, Klaviyo, Trustpilot, Klarna widget/usage analytics | Yes |
| **Performance / Analytics** | Understand site usage, measure advertising & campaigns | Google Analytics, Shopify analytics, Klaviyo, Klarna marketing/retargeting cookies | Yes |
| **Advertising / Retargeting** | Show relevant ads on social media and other sites | Google Ads, Facebook Custom Audiences, Pinterest, TikTok | Yes |
We use third-party services to enhance our site and advertising. These providers may collect information about your use of our Site and other websites.
| Service | Purpose | Privacy / Opt-out link |
|---|---|---|
| Shopify | Shopping cart, currency preferences | Shopify Privacy |
| Klaviyo | Email marketing, personalization | Klaviyo Privacy |
| Google Analytics & Ads | Site analytics, ad targeting | Google Analytics Opt-out |
| Facebook / Meta Ads | Targeted ads, custom audiences | Facebook Privacy |
| Pinterest Ads | Targeted ads | Pinterest Privacy |
| TikTok Ads | Targeted ads | TikTok Privacy |
| Klarna | Payment processing, checkout functionality, fraud prevention, device- and session-security; also optional analytics & marketing via cookies/tracking when consented. | Klarna Privacy |
We may update this Cookie Policy from time to time to reflect changes in cookies, services, or legal requirements. Please check this page regularly. The “last updated” date indicates the most recent update.
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Welcome to Shopify! Shopify helps make it easier for you to shop and manage your purchases and to find products you love. These Terms apply when you access, use or interact with Shopify and our consumer services, including the Shop App, Shop Pay, Shopify features in a Merchant's store, Shopify integrations with your third-party email and shopping providers, or other products, features, tools, and services that we provide to you (“Shopify Consumer Services”).
These Terms form an agreement between the applicable Shopify entity defined below (“Shopify,” “Shop,” “we,” “our,” or “us”) and you (“you” or “your”) and represent the terms and conditions of your access to and use of the Shopify Consumer Services. The Shopify entity you contract with and providing the Shopify Consumer Services to you together with its affiliates depends on where you live:
By accessing or using any of the Shopify Consumer Services, you agree to be bound by these Terms.
Our Consumer Privacy Policy describes how we collect and use your personal information to provide the Shopify Consumer Services, and is part of these Terms and your agreement with Shopify.
2. The Services We Provide To YouWe provide the Shopify Consumer Services to further our mission of making shopping better for everyone, including by helping you:
To be eligible to use Shopify, you must be at least eighteen years old or the age of majority in your country of residence. If you are using Shopify Consumer Services, you must be permitted to agree to these Terms under the laws of the country you live in, including having sufficient legal capacity. If you are a parent or guardian who allows your child under 18 to use Shopify Consumer Services on your account, you provide all consents necessary for your child's use of Shopify Consumer Services and agree to be legally responsible for all activity of your child on your account.
You agree to provide truthful and accurate information about yourself when registering for and using Shopify Consumer Services, including your name and contact information, and you agree to keep this information updated and current.
You agree to not share your Shopify password with others, give access to your Shopify account to others, or transfer your account to anyone else without our permission. If you think someone knows your account login details or has accessed your account without your permission, you should reset your password. You are solely responsible for the unauthorized use of your credentials. In the event of unauthorized access to your account, you must promptly notify Shopify.
4. Use of Shop PayWhen you choose to use Shop Pay, you are required to provide account and contact information and to link your Shop Pay account to a valid payment method. You warrant and represent that you are the legal owner of all payment accounts you provide and link to Shop Pay, and that all information you provide when signing up for Shop Pay is truthful, current and accurate.
Shopify reserves the right to prohibit or restrict your ability to make transactions using Shop Pay at any time for any reason, without notice to you, or to request additional information from you before you can use or continue to use Shop Pay.
Installment payments on Shop Pay are supported and managed by third-party partner Affirm, and if you choose to pay in installments or to purchase and pay later when using Shop Pay, you are contracting with Affirm and eligibility determinations and repayment of your purchase obligation are governed by Affirm's terms of service, which are presented to you during checkout. Shopify is not a party to any agreement between you and Affirm, and expressly disclaims all liability with respect to such agreements.
5. License, Prohibitions and RestrictionsShopify grants you a limited, non-exclusive, non-sublicensable, non-transferable, and revocable license to access and use the Shopify Consumer Services consistent with these Terms. You may not use the Shopify Consumer Services for any other purpose than as authorized. Shopify reserves all rights not expressly granted.
In connection with using or accessing Shopify Consumer Services or interacting with Shopify, you agree to comply with these Terms, in addition to any other applicable Shopify terms and policies that may apply to your use of specific Shopify Consumer Services, and to comply with all applicable laws, regulations and rules that apply to your use of Shopify Consumer Services.
In addition, you agree not to do (or help others to do) any of the following in connection with your use of Shopify Consumer Services or when shopping with a Merchant on Shopify's platform:
We encourage you to post feedback and reviews about products you have purchased, which is an important part of the Shopify experience (collectively, “Product Reviews”). You agree that your reviews will be truthful, accurate and based on your actual experience with the product, will comply with our Product Review Policies and will comply with all applicable laws, regulations, and regulatory guidance, including the FTC Endorsement Guidelines. As a reminder, our Product Review Policies prohibit you from submitting reviews in exchange for money, discounts, free products or refunds.
You grant Shopify a worldwide, nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, perform, translate, create derivative works from, distribute, and display your Product Reviews, name and/or username, comments you provide relating to products on Shopify Consumer Services, and related content in any media, without limitation. You waive, in favor of Shopify, any moral rights you may have in all works covered by this right.
This means, for example, your Product Review may appear publicly on Shop and may be shared with the Merchant whose product or service you are reviewing. Use of your Review by a Merchant outside of Shop is subject to that Merchant's own terms and policies, not these Terms.
You agree that you will have no right to any payment or revenue participation from Shopify in connection with any such Product Reviews or other content that you post when using the Shopify Consumer Services.
Shopify does not verify Product Reviews for accuracy. Shopify has the right but not the obligation to monitor and remove any Review, activity, or content. You agree Shopify is not liable or responsible for any content posted by or on behalf of you or any third party.
7. Shopify RightsPermission to update Shopify software: If you download or use Shopify's software, including the Shop App, you give Shopify permission to download and install updates to the software where available, including on services where software may update automatically on your device when a new version or feature becomes available. You may adjust your automatic update settings on some devices.
Communications: To provide you with Shopify Consumer Services, Shopify may communicate with you via email, our messaging tools, or through text/short message service (“SMS”) to the extent permitted by applicable law and/or consistent with your permissions. You're responsible for any mobile charges you may incur for using any of the SMS services, including text-messaging (e.g., SMS, MMS) and data charges.
Marketing and Advertising: In addition, Shopify may market, advertise, and promote Shopify Consumer Services or Merchants' products or services to you on and off Shopify, including on third-party services.
Access Third-Party Emails to provide Shopify Consumer Services: If you link your Shopify account with a third-party email service or third-party shopping platform for order tracking, you consent to give Shopify access to the contents of your emails and to your shopping history. Shopify only uses this information to provide Shopify Consumer Services to you, and does not use information obtained from third-party partners you integrate with Shopify to show or target advertising to you. You can revoke this consent at any time by de-linking these accounts in the Shop App.
8. Merchants & Shopify's RoleAll Merchants use Shopify's platform for business purposes and are solely responsible for ensuring consumer rights.
Shopify helps you find and improve your shopping experience with Merchants, but it is not a party to the purchase agreements you make with Merchants, nor is Shopify responsible for fulfilling transactions or products purchased through Merchants or using Shopify Consumer Services.
As a provider of the Shopify Consumer Services, Shopify does not own, control, or manage any Merchant. You agree that Shopify is not liable or responsible for the actions, product, and content of Merchants. Purchases from Merchants are subject to the Merchant's terms of service and policies, and not these Terms.
You may choose to use other businesses' services to support your purchases from Merchants, such as a third-party payment service or wallet to complete your purchase. Shopify is not a party to these transactions and is not responsible or liable for payment failure, fraud, or any other issues that may arise out of these transactions.
9. Account Suspension and TerminationShopify retains the right to suspend or terminate your account and use of Shopify for any reason, including to investigate potential violations of these Terms.
If you do not agree with our current Terms, you may discontinue your use of Shopify at any time by closing all Shopify accounts, discontinuing your use of Shopify Consumer Services, and refraining from interacting with Shopify.
10. Limitation of Liability; Disclaimer of WarrantiesDISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITIES: TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU EXPRESSLY UNDERSTAND AND AGREE THAT IN NO EVENT WILL SHOPIFY, ITS AFFILIATES, SUBSIDIARIES, EMPLOYEES, AGENTS, SUPPLIERS OR INDEPENDENT CONTRACTORS (THE “DISCLAIMING ENTITIES”) BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR INTERRUPTION, LOSS OF INCOME, BUSINESS, PROFITS, GOODWILL, USE, DATA, SAVINGS OR OTHER PECUNIARY OR INTANGIBLE LOSSES, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE), WHETHER SUCH DAMAGES ARE ALLEGED IN TORT, CONTRACT, OR ANY OTHER LEGAL OR EQUITABLE THEORY, AND WHETHER OR NOT ANY OF THE DISCLAIMING ENTITIES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. UNDER ALL CIRCUMSTANCES, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE MAXIMUM AGGREGATE LIABILITY OF THE DISCLAIMING ENTITIES, INCLUDING SHOPIFY, ITS PARENTS, SUBSIDIARIES, AND AFFILIATES, AND EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND ADVISORS, ARISING OUT OF OR RELATING TO THESE TERMS OR USE OF OR WITH REGARD TO SHOPIFY CONSUMER SERVICES, WILL NOT EXCEED THE GREATER OF $100 OR THE AMOUNT YOU HAVE PAID US IN THE PAST 12 MONTHS. YOU ACKNOWLEDGE AND AGREE THAT THE LIMITATIONS SET FORTH IN THIS SECTION ARE INTEGRAL TO THE SHOPIFY CONSUMER SERVICES AND AMOUNTS CHARGED BY THE DISCLAIMING ENTITIES FOR SERVICES AND THAT IF DISCLAIMING ENTITIES WERE TO ASSUME FURTHER LIABILITY OTHER THAN AS SET FORTH HEREIN, THE FEES WOULD OF NECESSITY BE SUBSTANTIALLY INCREASED.
Indemnification: You agree to indemnify, defend, and hold harmless Shopify and the disclaiming entities from all claims, losses, damages, penalties, liability, and costs, including reasonable attorneys' fees, of any kind or nature arising out of or related to a claim (a) alleging that your use of Shopify Consumer Services infringes or violates the rights of a third party (including any merchant) or violates applicable law; or (b) arising out of your breach of these Terms or the documents they incorporate by reference.
Use at Own Risk: Your use of the Shopify Consumer Services is at your sole risk. Shopify Consumer Services are provided on an “as is” and “as available” basis without any warranty or condition, express, implied or statutory.
No Representation Regarding Merchant Products or Services: To the fullest extent permitted by law, Shopify and the disclaiming entities make no representation or warranty of any kind whatsoever for the Shopify Consumer Services, the content, materials, information, and/or functions available through Shopify Consumer Services, or for any breach of security associated with the transmission of information (including sensitive information) through Shopify Consumer Services.
Errors & Inaccuracies: Any reliance on the material or information made available through Shopify Consumer Services is at your own risk. We do not warrant that the Shopify Consumer Services will be uninterrupted, timely, secure or error-free, or that any errors will be corrected. We do not warrant that the result obtained from use of the Shopify Consumer Services will be accurate or reliable.
11. Additional ProvisionsModifications to the Service: We may change, remove, or discontinue any part of the Shopify Consumer Services at any time.
Governing Law and Venue: For any claim, cause of action, or dispute you have against us that arises out of or relates to these Terms or the Shopify Consumer Services, you agree that it will be resolved exclusively in the provincial and federal courts of the Province of Ontario following completion of the informal dispute resolution procedures outlined above. You also agree to submit to the personal jurisdiction of these courts for the purpose of litigating any such claim, and that the laws of the Province of Ontario will govern.
No Rights in Third Parties: Nothing expressed or referred to in these Terms will be construed to give any individual or entity other than the parties to these Terms any legal or equitable right, remedy or claim under or with respect to these Terms or any provision of this Agreement.
Assignment: You may not assign these Terms or any rights or obligations hereunder without our prior written approval and any such attempted assignment will be void. We reserve the right to freely assign these Terms and the rights and obligations hereunder, to any third party without notice or consent, including in connection with a merger, acquisition, or sale of assets by Shopify, by operation of law or otherwise. Subject to the foregoing, these Terms will be binding upon and inure to the benefit of the parties hereto, their successors and permitted assigns.
Severability: In the event that any provision of these Terms is determined by a court of competent jurisdiction to be unlawful, void or unenforceable, such provision will nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion will be deemed to be severed from these Terms, and such determination will not affect the validity and enforceability of any other remaining provisions.
No Waiver: Our failure to exercise or enforce any right or provision of these Terms will not constitute a waiver of such right or provision.
Entire Agreement: These Terms, the Consumer Privacy Policy, and the other policies or operating rules incorporated into these Terms or notified to you in respect to additional Shopify Consumer Services you use shall constitutes the entire agreement and understanding between you and us, and govern your use of the Shopify Consumer Services, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms).
Reservation of Rights: We reserve all rights not expressly granted to you.
Contacting Us: If you have any questions about the Shopify Consumer Services or these Terms, please visit our support portal.
Survival: Upon termination of your use of Shop or termination of these Terms for any reason, the following sections will survive termination: Preamble, Sections 4.3, 6.2, 8 (Merchants & Shopify’s Role), 10 (Limitation of Liability; Disclaimer of Warranties), 11 (Additional Provisions), 12 (Updating these Terms).
12. Updating these TermsShopify may need to update these Terms from time to time, and reserves the right to make such updates, so we encourage you to check them periodically for updates.
Shopify will provide you with reasonable advance notice of any changes that materially adversely affect your use of Shopify Consumer Services or your rights under the Terms by sending an email, providing notice through the Shopify Consumer Services, or by similar means consistent with requirements under applicable law. However, if Shopify needs to make changes to the Terms (i) for legal, regulatory, fraud and abuse prevention, or security reasons; or (ii) to restrict products or activities that we deem unsafe, inappropriate, or offensive, Shopify may make those changes with immediate and effect and without notice, even if those changes may materially affect your experience.
By continuing any access or use of the Shopify Consumer Services or interacting with Shopify after notice of any update to these Terms or after we post such updated Terms, you agree to be bound by the Terms, as amended.
If you do not agree to the amended Terms, your sole and exclusive remedy is to terminate your use of Shopify Consumer Services.
Any new features, services or tools which are added to Shopify Consumer Services will also be subject to these Terms, unless indicated otherwise.