Cookie Policy

   

Last updated: February 2025

This Cookie Policy explains how Nexgen Brands Limited ("we", "us", or "our") uses cookies and similar technologies on our website artyrugs.co.uk (“Site”). It also explains your choices regarding these technologies. This policy should be read together with our Privacy Policy    

   

What are cookies and similar technologies?

   

Cookies are small files stored on your device when you visit a website. They allow the site to recognise your device, remember your preferences, and collect information about how you interact with the site.      

Other technologies such as pixels, web beacons, and JavaScript work similarly to track usage and deliver services.    

   

Why we use cookies

   

We use cookies to:    

   
         
  • Enable basic site functionality (e.g., shopping cart, logging in)
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  • Remember your preferences and provide a personalized experience
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  • Analyse site performance and user behaviour
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  • Deliver targeted advertising and marketing messages
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Some cookies are set by us (“first-party cookies”), and others by third parties (“third-party cookies”) such as analytics providers, advertising networks, or social media platforms.    

   

Your consent and control

   

Consent requirement

   

Under UK law, we must obtain your consent before placing non-essential cookies on your device. Essential cookies do not require consent.      

When you first visit our Site, you will see a cookie consent banner allowing you to:    

   
         
  • Accept all cookies
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  • Reject all non-essential cookies
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  • Manage preferences by category
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You can change your cookie preferences at any time via the cookie banner or your browser settings.    

   

How to manage cookies in your browser

   

Most browsers allow you to:    

   
         
  • Block new cookies
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  • Delete existing cookies
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  • Manage cookie settings for individual sites
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For guidance, see:    

       

You can also opt out of interest-based advertising via: Your Online Choices    

   

Categories of cookies we use

   

We provide this table for informational purposes; it will not be visible on the live site but helps illustrate the cookies used.    

   
                                                                                                                                                                                                                                                                                                                                                                                               
CategoryPurposeExamplesCan you opt out?
**Strictly Necessary**Required for the Site to function (e.g., login, cart)artyrugs login/session cookies, Shopify cart cookies, Klarna checkout & fraud-prevention cookiesNo
**Functional**Remember preferences and personalise your experienceartyrugs preferences, Klaviyo, Trustpilot, Klarna widget/usage analyticsYes
**Performance / Analytics**Understand site usage, measure advertising & campaignsGoogle Analytics, Shopify analytics, Klaviyo, Klarna marketing/retargeting cookiesYes
**Advertising / Retargeting**Show relevant ads on social media and other sitesGoogle Ads, Facebook Custom Audiences, Pinterest, TikTokYes
   
   

Third-party cookies

   

We use third-party services to enhance our site and advertising. These providers may collect information about your use of our Site and other websites.    

   
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
ServicePurposePrivacy / Opt-out link
ShopifyShopping cart, currency preferencesShopify Privacy
KlaviyoEmail marketing, personalizationKlaviyo Privacy
Google Analytics & AdsSite analytics, ad targetingGoogle Analytics Opt-out
Facebook / Meta AdsTargeted ads, custom audiencesFacebook Privacy
Pinterest AdsTargeted adsPinterest Privacy
TikTok AdsTargeted adsTikTok Privacy
KlarnaPayment processing, checkout functionality, fraud prevention, device- and session-security; also optional analytics & marketing via cookies/tracking when consented.Klarna Privacy
   
   

How to opt out of cookies

   
         
  • Use the cookie banner on your first visit to manage preferences.
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  • Use your browser settings to block or delete cookies.
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  • Use the links provided in the table above to opt out of third-party cookies.
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  • For interest-based advertising, visit Your Online Choices.
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Updates to this policy

   

We may update this Cookie Policy from time to time to reflect changes in cookies, services, or legal requirements. Please check this page regularly. The “last updated” date indicates the most recent update.